|Eel pie Island|
Well I was in Twickenham today and as well as seeing what Eel Pie Island is about (it's rather odd and quaint) I got to try out a genuine 'Taste Challenge'.
I've seen Lidl use the exercise in their advertising and visited my local branch I saw something that looked like a Twix -well it is.
In fact the result from two punters who tried the bars with no identification on them was that as far as they were concerned there really was very little/Lidl difference - one picked the Lidl bar as a Twix the other person detected more salt in the Lidl bars.
|Spot the difference|
What to me is staggering is that Lidl are presumably making a reasonable margin but the Twix bars cost pretty much 3 times more - where is this enormous mark up going?
I'm not a Lidl employee and I have no axe to grind but being a careful shopper can save you money.
|The Staggering reveal|