The price point at £30 is a little high when compared with Now TV box at £9.99 but very acceptable when compared with Apple's £99 TV box .
|Neat little Dongle|
It's not too clear what it offers content-wise that will make it difficult to resist but Google are smart cookies and I expect they'll address this one way or another.
The arrival will though along with Roku's streaming stick drive move more UK viewers away from their 'boring' conventional linear TV routine to the 'a la carte' delights of an easy to view IP TV life.
Here's the video showing the joys of Chromecast ...