|This E7 bus driver needs some lessons|
in customer care
But the challenges when you're involved in delivering services to people who find themselves undergoing really challenging situations in their lives can of course be even more serious
The changes in UK benefits and rising energy prices are a challenge to all but for people who have too much month at the end of their money it can lead to stress and for many family/relationship tensions.
How do you reach and help people, how do you avoid being patronising and what can you use to measure
|Is this where we meet clients?|
I've been helping with some initiatives that the CAB are working on in West London and would say that so far the benefits to those (few) attending have been mixed.
The primary things I've noted are:
1) The audience - it needs to want to address the issues and they should be ready for hearing messages that need to be faced up to.
2) The messages need to be delivered in an engaging way for effective communication to take part - people are used to high quality professional graphics and being treated as sophisticated clients - they are resistant to being grilled about their circumstances and what would seem irrelevant (for example their racial background and sexual orientation).
3) Speaking to the right people with the right 'voice' at the right place - some of the presentations I've been to have been held in Public Libraries - true these are now more welcoming places than in years gone by but many people in need of help do not feel at home in a Library, they need the vernacular to be used and to feel that they're being treated as adults.
Apart from the issues above I'd add how do you get people (the ones who really need it) to know what's on offer from the CAB without this you're whistling pretty much in the dark.