|Not so crowded|
Alternatively it might just be that this particular brand lacks what it takes to set it apart from the established shops either way this recession - proof business is not looking so much like a guaranteed banker - so which chains are continuing to bring home the beans and why?
|The outside of Zee|
Well it seems that for the rest of UK (not me I'm afraid) Costa's the 'numero uno' of the caffeinated beverage and Starbuck's is up there too - for me of the chains. it's Caffe Nero (why the extra F? - because there's no F in Tax paid perhaps) that I would elect to visit - I'm not sure if it's only about the drink but their Cappuccino is my default selection, I also like the fact that they have papers to read and are slightly under-lit .
It seems in Ealing the Harris and Hoole is not under threat despite the centre having multiple Neros and Starbucks (as well as a Costa) - yesterday I visited Cafe Zee for the first time, it seemed pretty good but am not sure about the economics there- it's a big place with quite a number of staff and my coffee was delivered to me by hand at my table (I'd give the coffee a 7 out of 10 from my own personal taste perspective) - I hope it continues to survive but again not sure that it can offer a big enough differentiation to the established outlets.
I have a theory that the coffee shop has replaced the pub as the watering hole for chat and gossip (and look I'm not alone with this theory) - shame but there you go.
The things you can 'enjoy' with a chain is consistency in taste (the coffee that is) and decor and if the chain has it, 'Loyalty' rewards - let's face it for the chain keeping you is pretty much worthwhile - £10 per week in a coffee shop is probably quite moderate for the average office serf- over a working lifetime that should not be sneezed at.
Seems that what I suspect is another Coffee shop down towards the Town Hall is nearly finished - we shall see..
|Well ' is it or isn't it going to sell coffee?'|