|ITV Boss Crozier|
advertising market, any move away from reliance on issues outside it's control will be welcomed by investors.
Big Idea number 177 is Conditioning and Conditioned Reflexes
The human being is an animal and subject to the rules that govern animals one of these is that of Conditioning and Conditioned Reflexes - Ivan Pavlov, what a great Russian name (lived 1849 -1936) made an experiment, famous to many that showed how conditioning could cause a dog to salivate at the sound of a bell (the dog had been taught to expect food when the bell rang).
Reinforcement is also a noted method of changing behaviour by conditioning.