Monday, September 28, 2015

Branding at the Design Museum

What branding is saying to us
Following an MBA dissertation I put together around TV channel identities  Branding has been a subject of real interest to me and I was pleased to see that the Design Museum has a small temporary exhibition (until October 4th) and its impact on modern marketing.
The years whizz by as do the logos

It was also good to see how Advertising appropriates and creates acceptance to edgy messages (think Punk and  for quoting desirable/coveted  objects it's Rap).

Nice one Lippincot

An example too is made of Ché and how his image has been appropriated by the very system he sought to overthrow.

But the thing product branding is saying so often to the modern culpable consumer is of course 'Like Me'

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