For many years now the idea of delivering messages that are applicable to the target audience has been tantalizingly close but remained something of a holy grail for marketing departments of many institutions.
|The Set Top Box holds the messages for insertion|
So when I heard on Money Box that Sky TV in UK was starting to use their STBs to personalize the adverts I was intrigued, modern Set Top Boxes have internal storage that can be the home for 'caching' paid for messages which are then used to replace non relevant advertising.
It seems that AdSmart has started delivering customised messages for clients such as Tesco and RBS (one of UK banks that's currently majority state owned) if you're not happy with this level of granularity you can opt out but do consider that it's widely accepted in the on-line universe that intelligent advertising is the way to go and the use of more selective advertising has been US practice for many years.
When In London
Yesterday when looking for some background on the London Masonic hall I came across this site ( Tired of London ) superb for visitors and residents of this mega world city.
BBC Radio 4's Start The WeekThere are a number of Radio presenters who to me are almost a guarantee of worthwhile listening amongst them I'd include Matthew Sweet, Russell Davies and Tom Sutcliffe so hearing that Tom was on Start the Week I though this'll be good, it might be heresy but I much prefer Tom to Andrew Marr.
In fact the programme was very good -lots of stuff to think about around what I think of as a very hot topic, Neuroscience and Free Will - the BBC synopsis is
Dick Swaab who argues that everything we do and don't do is determined by our brain. He explains why 'we are our brains'. The philosopher Julian Baggini doesn't dispute the pre-eminence of brain processes but believes it doesn't tell the whole story
You can listen using BBC Iplayer radio a programme on TV that brought history to life for me was The Man who Discovered Egypt it was all about Flinders Petrie who will be a new name to many of us.