Monday, February 12, 2007

Guerrilla advertising has its down side

There’s a great story about US cartoon giant Cartoon network virtually closing down Boston.
The cause? A rather over the top advertising campaign which at this time of heightened security awareness r in the USA meant that one of the cities where the campaign was launched didn’t take too well to a number of magnetic lights stuck around the city(it was the only one out of ten cities that was thrown into a panic).
The fallout has been a cost rumoured to be around $1 Million to make sure Boston City doesn’t press charges and the resignation of the networks head honcho Jim Sample.
The show, Aqua Teen Hunger Force will certainly get good viewing figures.
Interference Inc are the responsible (or perhaps irresponsible) marketing company behind the stunt – not sure if any publicity is good publicity?
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