Saturday, February 24, 2007

batlle of the giants (not)


Virgin versus Sky (1,2,3, News etc)
The battle between the major commercial digital platforms is heating up with Sky threatening to pull some of its channels from Virgin Media's Cable line-up. (actually it's not renew the agreement).
Sky are saying that Virgin are unwilling to pay a realistic rate for carriage of their great channels ( my words )
And the facts?
 * The channels threatened are Sky One, Sky Two, Sky Three, Sky News and Sky Sports News
 * The Sky movie and sport offerings will not be affected.
 * Sky’s top offerings are Lost and 24 and to a lesser extent Battlestar Galactica.
The analysis
In fact Sky One has consistently managed to deliver far less than one would expect, it has a few shows that are audience pullers but to say they are sparsely spread is a severe understatement, the channel underlies the feeling that Sky is not in the TV business but is merely an aggregator of content both in terms of external channels and its own.
Virgin loves to play the underdog and is being given the opportunity by Sky to do so here, Sky usually surefooted is missing a trick making the competition look more important than it is.
Look at Virgin Media's statement and note how they hate being called Virgin NTL (they've issued a cease and desist order to Sky).
And some hotspots for people who are on the side of the angels..
Mean or green try here
Send out some positive vibes from this spot
Tips on some places to live are here
Post a Comment