Wednesday, March 18, 2009

Marketing Man takes helm at ITN

The new man heading up ITN is former Disney European TV boss John Hardie and it is most unlikely that he's been recruited to preserve the Status Quo at the financially challenged commercial TV news provider.

The current ITN shareholders (including ITV the DMGT and UBM) do not see ITN as key to their future success and one of the big challenges for the new boy will be to bring in investors committed to the expansion and diversification of the Grays Inn Road based outfit.

Former journalistic type Mark Wood had joined ITN from Reuters and his reign of running the operation through challenging times has been sure footed. Wood is said to be leaving the MD post to pursue other opportunities although he'll remain as Chairman until the transition to the new guy is complete and a replacement chairman has been chosen.

Hardie like many of TV's rising stars has a marketing rather than broadcasting background his skills were shown at ITV where he rejigged much of the diverse ITV's 'regional branding to a less confusing single entity.
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