Monday, March 23, 2009

conflicting stories on ITV's strategy ..

What a story on ITV in today's Daily Express - now it is important when viewing press reports on TV to realise that there are often issues that the proprietor rather than the paper's editorial team wishes to push but this is a new angle.

The idea that ITV should move to a subscription business model does have some logic and is worth further investigation, key concerns would be:
* How does it reach its audience (would it be platform neutral) ?
* Does it keep a minimal Free to Air offering to retain the PSB privileges it currently enjoys ?

* What do its advertisers think?
* Would this be socially divisive/ what would the Government's view be? Consider over 75s already get their TV license paid.
* How would it play out with Sky and their share of the ITV business?

Advantages are that the revenue stream becomes less turbulent and that advertisers are more likely to get the upmarket viewers they so often desire.

Elsewhere on the 'net' there are stories of the importance of Project Canvas to ITV's future as a free to air broadcaster - not sure if the two stories are connected and the 'scare' of a non- universal ITV is being floated with the hope that it will help to bounce acceptance of Canvas? (which Virgin and Sky are both opposing)!
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