Saturday, July 28, 2007

ITV wants to be seen as pure while call revenues roll in

After the resignation of a high-up honcho from GMTV there was an article in yesterday’s Times that highlighted both the importance of call revenues and viewer trust to ITV.
The problem may be that trust and high revenues may prove to be mutually incompatible, the share-price is currently little changed from where it was a year ago (which some may consider a minor success) but problems around the company’s shareholding by Sky cast something of a question mark over the future rating.
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