Sunday, September 09, 2007

UK premium phone regulator ICSTIS gets a new name

The UK premium rate regulator is getting a new name and as Scott says on the OFCOMWATCH website I’m sure we’ve been waiting with baited breath for the new name for ICSTIS, in fact come October it’s to be called Phonepay Plus which it then seems will be known by the commercial sounding as P3, as the Register notes this might not be the best name saying ..

"it sounds exactly like one of the crooked operators they're supposed to be policing"

ICSTIS of course are more positive and see the name change as helping as the name ICSTIS was presumably responsible for not being

"...helpful in terms of public awareness."

We’ll have to wait and see if the name change will herald anything more than orders to various printing companies
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