Sunday, June 24, 2007

more background

It’s another factor in the process around TV participation that whereas sometime ago the party with answers to give would be the broadcaster. With the change in broadcasting structures and a move to a more publisher/broadcaster (as opposed to producer/broadcaster) there are often other companies involved. One of the big companies in the saga around questionable procedures at ITV has been the interactive TV platform provider Opera Interactive Technology.

Often these companies are operating in several markets using a "schtick" that is described by as being to –
"..air rudimentary on-screen word or number games, invite viewers to call a premium-rate line with the answer, then sit back and rake in the cash."

As I mentioned in the last couple of posts this is not a UK only format and I see that in Germany the call volumes are incredible so much so that German broadcaster NTV has links to a 1,000-member forum where German viewers pool their experiences and knowledge, I shall look into this and see what I can find.

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