Tuesday, August 03, 2010

has ITv a pay strategy?

I was interested to read that Adam Crozier might have a pay TV strategy for ITV - but somewhat puzzled by what it will deliver for ITV.

Much as the UK has been labelled as the junior partner in the US/UK special relationship it appears that ITV is becoming a junior partner in a SKY partnership - as what it is bringing to the table is somewhat questionable I would worry - ITV2, 3 and 4 have slightly downmarket viewers of oft repeated or generic content (often at the low end of SD)how it will work remains to be seen. Certainly didn't help the share price short term.

Perhaps their new CTO Paul Dale will have some brighter ideas (that's chief technology officer if you hadn't guessed)?
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