I've been posting to the ITV Play forum and gather from another member that ITV Play will be replaced by 'Bingo'
quoting from the Sunday Express (30/9/07) the post goes
ITV is set to replace its controversial late-night premium-rate phone-in competitions with live interactive bingo TV shows. The scandal-hit broadcaster is understood to be finalising details for the show, which could be announced as early as next month ... To play, viewers would download cards from the internet and use them to play games that would be screened during the evening. The Bingo TV show will replace ITV Play, the firm's discredited late-night phone-in programme which will be off the air by the end of nest year.
This seems to fit in with the recent PartyGaming deal but other forums are taking this story with a pinch of salt.
I'm not sure if this would satisfy viewers of current participation TV on ITV or provide a 'whiter than white' replacement..
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