Thursday, August 30, 2007

Mr Shaps on ITVPlay


Hot on the heels of results that emphasised the damage suffered by ITV as a result of the ‘premium rate phone call scandals” we’re told by Simon Shaps that ITV Play doesn’t damage the brand.
Speaking at the recent TV get-together in Edinburgh Shaps was unapologetic about the genre.
Alternative voices are less sure of the veracity of the claim made by Mr Shaps.
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