Let’s play a QUIZ

Now regulation has been troubling me of late..

Looking at ITV it appears that regulation should be a fairly straightforward matter – the regulator being the body who grants the licence OFCOM – if the company fails to meet the terms of their licence OFCOM can fine them or in the extreme take away their licence.
But for participation the matter is not so clear cut, ITV Play uses premium rate calls so perhaps the regulator is ICSTIS?

Oh and some people say that the ITV Play games are actually a form of gambling so is it the gambling commission?
So is

a) OFCOM,
b) ICSTIS
or

c) The Gambling Commission ?

Answers to itvplaysurvey@btopenworld.com
Calls will not be charged and their may be a prize!

Is a game of chance a lottery ?

One of the key questions around the quiz formats like ITV Play and Quiz Call is are they a lottery - I was interested to see that the mad comments blog has noted that The Gambling Commission is set to rule on this, (good piece here too) the implications are not just the specific late night gameshow ghettos there'll be a knock on to some of those peak time shows too. But figures are that the chances of getting through to some shows were as high as an incredible 5,000-1 at peak times mean that this is an outside gamble with slim chances of winning.

The point (to me though) is What is ITV for is it something more than a vehicle for exploiting broadcasting capacity?

Mr Grade probably needs to re- invigorate the ITV brand and give a mission statement that is clear and inclusive.

Earlier predictions around a privatised Channel Four and a Sky owned Channel Five are looking noticably more likely and a clear differentiation is a goal ITV should aim to convert as soon as it can.