One of the key questions around the quiz formats like ITV Play and Quiz Call is are they a lottery - I was interested to see that the mad comments blog has noted that The Gambling Commission is set to rule on this, (good piece here too) the implications are not just the specific late night gameshow ghettos there'll be a knock on to some of those peak time shows too. But figures are that the chances of getting through to some shows were as high as an incredible 5,000-1 at peak times mean that this is an outside gamble with slim chances of winning.
The point (to me though) is What is ITV for is it something more than a vehicle for exploiting broadcasting capacity?
Mr Grade probably needs to re- invigorate the ITV brand and give a mission statement that is clear and inclusive.
Earlier predictions around a privatised Channel Four and a Sky owned Channel Five are looking noticably more likely and a clear differentiation is a goal ITV should aim to convert as soon as it can.
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