Perhaps because of the times the film is less a celebration of technology there’s no Q gimmickry and a lid is kept on the excessive humour.
It occurs to me that much as the Mars bar (or perhaps the big Mac) has become a measure of the economy so Bond films have become a reflection of the world’s security concerns from a UK perspective.
The first Bond films showed a confidence, although Britain was not what it had been it still demanded respect (Connery) when Great Britain was considered a basket case the irony was there in spades (Moore ) now we’re significant again but it doesn’t necessarily feel too good.
Away from this high faulting consideration commerce is as ever part of the franchise and the Product Placement is a joy to behold- how can we shoehorn Ford into the deal- give Bond a Ford hire car – Sony too must have paid well for their on screen checks.
Despite the prolonged advertising it’s a good (Great in places) film, well shot and with a pace that hardly let’s up.
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