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| Eel pie Island |
Well I was in Twickenham today and as well as seeing what Eel Pie Island is about (it's rather odd and quaint) I got to try out a genuine 'Taste Challenge'.
I've seen Lidl use the exercise in their advertising and visited my local branch I saw something that looked like a Twix -well it is.
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| Not Australia |
In fact the result from two punters who tried the bars with no identification on them was that as far as they were concerned there really was very little/Lidl difference - one picked the Lidl bar as a Twix the other person detected more salt in the Lidl bars.
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| Spot the difference |
What to me is staggering is that Lidl are presumably making a reasonable margin but the Twix bars cost pretty much 3 times more - where is this enormous mark up going?
I'm not a Lidl employee and I have no axe to grind but being a careful shopper can save you money.
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| The Staggering reveal |
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