Ealing shopping centre has been battling to keep shops occupied and over the last 3 or 4 years some retailers have deserted the area (or gone out of business).
The fight has to some extent been successful and shops such as Primark and H&M have helped to revitalise the area attracting young fashion seekers on a tight budget.
Tomorrow Poundland arrives in Ealing, it is perhaps not the sort of shop one associates with the 'Queen of suburbs' but as recession hits London it fills a need (as will New Look which will also open soon).
I was intrigued to see that on Saturday Becky of Coronation Street will be making a meet and greet appearance, signing atographs and pressing the flesh, it seems that Coronation Street has links with the shop and it seems a good fit, I wonder if the on air programme will build on this as product placement emerges on to our screens.
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