Press today as well as running stories about ITV's glorious past has conjecture on the future of Virgin Media's actual TV interest (as opposed to it's broadband cable business).
The wisdom of selling at a knock down price might stall the 'for sale' signs but the sale could offer possible assistance to the BBC Worldwide C4 joint operation.
Currently under the content umbrella of Virgin Media sits a 50% holding in UKTV channels with BBC Worldwide owning the remainder - if C4 can get the cash together for the purchase then the BBC Worldwide C4 solution would look even more feasible.
Not sure how the curious mish-mash of programming that is the Virgin 1 channel would fit in with any future buyer.
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